In this day and age, smart packaging is a one-way ticket to combating counterfeiting, strengthening brand protection, winning over consumers and increasing recycling rates. In other words, intelligent packaging solutions will not only boost brand integrity but will also drive the packaging sector forward – towards a digital transformation.
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Some printing industry sectors face greater challenges in saving resources than others. Software companies, for example, are part of this. In its Circular Competence series, the VDMA has shed light on how inspection systems can help in this endeavour and why that's important for customers, too.
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The year 2022 took us once around the world. At least almost, as the drupa team visited the USA, Brazil, Japan and Thailand and also toured Germany. Find out which great moments they experienced in this compilation of highlights from the last few months.
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There can be no doubt that meatballs at IKEA are as iconic as the world’s largest furniture retailer on its own. The Swedish home furnishing company has just launched its recruitment campaign “Taste the Future“ and thereby it is scouting data scientists, software developers and engineers by inviting them over to have 3D printed meatballs. The question on everybody’s lips is why IKEA started to 3D print the meatballs. What is the connection between plant-based meat in the shape of a ball and a job interview?
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Augmented and virtual reality has made its way into the print industry since 2016. At our last drupa trade show, it was still a future technology to watch, but by now, it has established a strong foothold in our industry. With these five examples or AR and VR in print, we want to show you why we are so fascinated by the options these technologies provide.
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Museums, much like our beloved print industry, can easily fall prey to becoming perceived as “old”, “antiquated” and “boring”. But with the help of 3D printing and virtual reality, this is about to change! It appears only right that a print technology now provides a chance to revive and add a new dimension to your average museum visit.
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Oxygene is Goodyear’s latest innovation. The futuristic wheel based on an organic 3D-printed structure, features a high-tech AI system with a light speed communications system and is able to clean air while on the road.
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Augmented reality is evolving very fast and because of the smartphones, it is already in everyone’s pocket. In the future, it will be this kind of technology a business can’t miss and brands have to pay attention to some facts.
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Here comes a special edition of our future links featuring the latest news on augmented reality. Find out all about AR pups, the challenges for VR and Pokémon Go, but also why this sector experiences a gold rush and how governments offer financial support for its further development.
Continue ReadingVirtual reality is among the buzzwords in 2017. Not just the game industry has discovered its potential but also advertisers
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