Personalized Printed Covers by ELLE

Elle magazine teamed up with their printer Quad/Graphics and global player HP to create 50,000 personalized covers with an outstanding offset-like quality to create a real attention attracting marketing campaign. 

Is It Possible To Redefine Print in a Digital Era?

In our digital era, it’s getting harder for brands to capture their consumer’s attention. The days of one-dimensional campaigns and classical multimedia strategies are slowly coming to an end in favour of omnichannel communications allowing to redefine print in a digital era.  

Augmented Reality Ads in the Facebook News Feed

With the help of augmented reality, Facebook is testing a new way for advertisers to bring their products closer to their consumers. At first sight, these ads look like normal in-feed ads, but they include a “tap to try it on” option, activating AR capabilities, which makes it easier for the customers to decide on a product. 

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