As more and more shoppers went online, JC Penney’s decided to stop printing their main catalogue assuming people would migrate to the web. But the calculation didn’t pan out as expected: A lot of what they thought were online sales were actually catalog shoppers using the website to place their orders. Now, it seems like an increasing number of online retailers and other internet firms are finding value in print again.
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The latest growth of paper wrapping has been remarkable and has led to some great investments, with many companies wanting to get involved. On the other side, many businesses that already claim to be involved, cannot back up those claims. With an evolving need for sustainability in the print industry, how is the transition handled by different companies?
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Marketing is an area that used to be all about print. Nowadays, it might seem like this industry has moved its efforts to digital, but print marketing is still very much alive and well. Turns out, print is actually a powerful driver, giving digital the push it needs to succeed.
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From virtual interior design to catching Pokémon in the streets of your neighbourhood –augmented reality apps are in trend. We checked out the Top 10 and if they’re worth your devices memory.
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Here are our future links with the most important news from the printing industry. This week they feature Epson's new innovation hubs for digital textile printing, Turmeon Vermouth' new kinesiogram labels, Muller Martini's high-performance systems, Mimaki's new solution for industrial textile printing and BASF's portfolio expansion through radiation curable coatings and printing inks.
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Thanks to printing pioneers such as Johannes Gutenberg our industry has developed to a thriving field. Alois Senefelder is another visionary thinker in our series of printing pioneers. In this article we take you on a journey through the life of Alois Senefelder, whose invention of lithography serves as a basis for today’s reproduction technologies and offset printing.
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With our future links we give you an overview of current developments in the printing industry. This week we look at digital production processes, professional photo finishing, strategic business decisions, printed electronics and retail solutions.
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Here are our weekly links with the most important news from the printing industry. This week they feature the new finance program by EFI and DLL, the launch of a new Brother series, the announcement of Siegwerk's further strategy, the new digital technology by BOBST introduced at drupa 2016, and a best pratice by ILS.
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Here are our daily links with the most important news from the printing industry. Today they feature growth and employment opportunities in printed electronics, New Balance’s 3D printed shoes, Walstead’s plans to become a leading printing platform in Europe, Masterpix’s photos printed on glass, an increase in medical print ad spending, haptics and the impact of print, efforts to increase recycling rates for flexible packaging and new on the drupa blog: “Print is a market with a future”.
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Economic concerns, technological threat and uncertain futures have contributed to a crisis of confidence in print. Throw in rapidly changing market expectations and media choices, and you have an industry that’s been on the back foot for several years. But a reversal is underway. Print is reinventing itself to be more vibrant than ever, an energetic force in a multichannel communications world.
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