drupa Redaktion

Sustainability is The Future: “Sustainable Media Institute” Was Founded Recently

Sustainability is not a mere green buzzword: The emerging trend of sustainability which is also one of the main topics at the oncoming drupa 2024 is transforming not only the printing and packaging sectors but also restructuring educational organizations. Responding to the environmental challenges and the changing consumer behaviour, Hochschule der Medien established a brand-new institute on university grounds named “Sustainable Media Institute“.

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Die crossmediale Medienproduktion im Wandel: Interview mit Ira Melaschuk

Die 5. Auflage des Fachbuches „Web-to-Publish|Web-to-Media: Wege crossmedialer Medienproduktion“ ist gerade erschienen und wurde im Rahmen der PRINT & DIGITAL CONVENTION 2022 vorgestellt. Die drupa ist langjähriger Kooperationspartner von Autorin Ira Melaschuk, die bei dem Fachkongress auch mit einem Vortrag zum Thema vor Ort war. Wir haben mit ihr gesprochen.

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From NFC to the Metaverse: How Clinique is Embracing Digital Marketing with its Packaging

The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing?

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