Categorydigitalization

Die crossmediale Medienproduktion im Wandel: Interview mit Ira Melaschuk

Die 5. Auflage des Fachbuches „Web-to-Publish|Web-to-Media: Wege crossmedialer Medienproduktion“ ist gerade erschienen und wurde im Rahmen der PRINT & DIGITAL CONVENTION 2022 vorgestellt. Die drupa ist langjähriger Kooperationspartner von Autorin Ira Melaschuk, die bei dem Fachkongress auch mit einem Vortrag zum Thema vor Ort war. Wir haben mit ihr gesprochen.

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From NFC to the Metaverse: How Clinique is Embracing Digital Marketing with its Packaging

The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing?

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Magnum Vegan Printed Dress Sets an Example of Sustainable Fashion

Smooth vanilla ice cream and cracking chocolate shell: Ice cream premium brand Magnum partners up with luxury Dutch fashion designer Iris Van Herpen and model Cindy Bruna to debut the world’s first haute couture vegan 3D-printed dress. Does the globally popular ice cream brand proclaim its ambition to break into the circular fashion industry?

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How Sales Departments in the Printing Industry Benefit From Artificial Intelligence

In sectors such as the printing industry, digital change is part of the daily schedule. As more and more data is generated and customers increasingly expect individuality, companies need to find suitable technologies for optimal processes even in areas where they might not expect it at first glance – for example, artificial intelligence in sales and distribution.

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