Categorypackaging production

How the Pharmaceutical Industry Benefits from Intelligent Packaging

pharmaceutical

Innovation in packaging technologies is key to success since it offers great opportunities to increase brand identity and customer loyalty. This also applies to the pharmaceutical industry, which is constantly growing: Between 2015 and 2020 the market for pharmaceutical packaging will increase by 8 percent. But still, this sector of the packaging industry, in particular, faces many challenges such as medication intake errors or counterfeit drugs. This is where intelligent packaging comes into play providing several benefits for pharmaceutical packaging.

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5 Packaging Trends in 2016

Every year the print and packaging industry are challenged to reinvent themselves by developing better technologies or more innovative ideas. 2016 was an exciting year for every player in the industry with drupa taking place to show off some new designs and creations. We gathered for you some of the trends and packaging ideas of this year.

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How Intelligent Ink and Printed Electronics Revolutionize Pharma Packaging

pharma

There are several medications that have to be stored at a certain temperature. Otherwise they might not only become unusable but also dangerous to the patient’s health. Add this to the fact that patients are not constantly adhering to their prescriptions or forget to take their medicine and you see how important smart packaging has become for the pharma industry.

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Fish packaging that moves like fresh catch

Packaging is often used to communicate product attributes. ‘Fresh’ is written on packages, or ‘low calorie’ or ‘great taste’ – and consumers have to rely on the printed words to assess the claim. This approach clashes with the axiom of creative storytelling that says ‘show, don’t tell’. A team at the creative agency `Jack the Maker’ in Portugal has taken the storytelling advice literally.

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Packaging design software aims to reduce prototyping

Designing and creating effective packaging solutions is usually a fairly fragmented process with different kinds of software being used at different stages from creation to production. This can lead to inefficiencies and unnecessary costs. Often, design flaws only become obvious fairly late in the process. Software maker Creative Edge has now developed a solution that addresses these issues.

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Electronic screens on paper point to the future of packaging

Successful packaging provides valuable space for brands to communicate with the consumer and to convey product information. Researchers from the University of Sheffield partnered with experts from the design and technology company Novalia to develop electronic screens for paper-based packaging that could change the way brands attract and interact with customers.

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