Embrace the Future with Digital Transformation

The digital transformation, better known as digital change, refers to a continuous process of change within companies enabling to meet expectations from customers. Businesses from all sectors, including the printing and packaging industry, are increasingly forced to integrate new technologies, such as virtual and augmented reality, processing of big data technologies or the usage of sensors in order to maintain their position on the market and keep up with their competitors. With such measures, digital transformations might help businesses to work more flexibly and to act even faster and globally networked.

But not all companies are equipped for such a change and depend on the support of others who have already successfully completed such restructuring. One of the companies which provides guidelines and helpful technologies that enable others to start their digital transformation journey, is Esko specialised on solutions for the packaging, print and media  industries.

Launch of the Digital Maturity Model

Esko’s recently unveiled assessment tool called “Digital Maturity Model” (DMM) supports packaging suppliers in understanding the urgent need for digital transformation and helps to identify the areas of the business, which require improvement. Hundreds of customer operations worldwide were analysed when developing the DMM in order to fit it to needs of its target group.

“It is based on the work with several businesses for customer goods worldwide and enlarges upon the corporate management and workflow-steps in each area of packaging- and print-businesses”,

explains Esko president Matthias Byström.

According to Esko it is the only guideline for packaging suppliers that is designed to assist companies that seek the stage of digital maturity and thereby aim to increase productivity, efficiency and total profitability.

Jan de Roeck, director of marketing, industry relations & strategy at Esko declares that the digital transformation through the introduction of integrated, automated and cloud-based systems, including integrated print quality assurance, serves to streamline processes, eliminate bottlenecks and improve the efficiency of each business aspect. All of that leads to tangible business success and a clear differentiation from competitors.

Originally, Esko planned presenting the DMM at drupa 2020 – but due to the show’s postponement the whitepaper has already been published. The whitepaper includes four strategies covering the following methods: “manage risk”, “modernize”, “disrupt” and “differentiate”. In addition to that, the DMM offers a test which allows customers to monitor which standards they have already achieved in the transformation process and find out whether they have already reached their full potential in the technologies used.

Explore New Ways in Technology at drupa 2021

We are already eager to see which other products, tools and services from the field of digitisation will be presented at drupa instead. Also for the newly scheduled duration drupa will be the perfect occasion for presenting and exploring new technologies. Of course, exhibitors and visitors alike can rest assured that thanks to Messe Düsseldorf GmbH’s well-prepared hygiene and infection concept we are doing our best to grant a safe and secure environment for all, who can hardly wait for drupa.

Do you already use any technologies helping you with digital change? Tell us your experiences in the comment section!