Future Links CW 8 – Multichannel Edition
Omnichannel, multichannel, virtual and augmented reality – these terms become more and more important within a brand’s marketing strategy. This is why our weekly future links focus on developments in these areas – be it short-form shows for Snapchat and the Discover platform, Walmart’s omnichannel presence, Chick-fil-A’s new advertising campaign, an augmented reality effect for Facebook Stories or Lightvert’s ECHO technology.
Short-Form Shows Inspired by Discovery TV Program for Snapchat and Discover Platform
Discovery Communications announced that it teamed up with Snap Inc. to develop short-form shows for Snapchat and its own Discover platform. Together, they aim to link TV advertising to mobile marketing strategies benefitting from their specific expertise in order to produce creative, dynamic and engaging advertisement concepts. Inspiration for this new format comes from series such as ‘Shark Week’ or ‘MythBusters’. The program is likely to launch in the U.S. within the upcoming months.
More at Multichannel News
Walmart Works on Boosting its Omnichannel Presence
In order to strengthen its share of the retail industry, Walmart is going to launch several initiatives boosting its omnichannel presence. Their plans include simplifying the process for suppliers aiming to sell both online and in-store, which makes it easier for them to list on both channels. Additionally, they now provide their Scan and Go app for Android users allowing shoppers to scan products, add them to their carts in-store, and then pay their bill from the app.
More at Business Insider
Chick-fil-A’s New Advertising Campaign Incorporates Virtual Reality
During the 59th annual Grammy Awards ceremony, Chick-fil-A unveiled its new advertising campaign relying on virtual reality. The two 30-second commercial spots revolve around their famous brand ambassadors Kows and their humorous personalities discovering virtual reality and distributing headsets to unsuspecting people. Thereby the restaurant chain introduces their virtual reality experience that its clients can make at CowzVR.com.
More at Business 2 Community
Facebook May be About to Use Augmented Reality Effect for its Stories
There are rumours that Facebook is testing animated selfie masks for brands within its stories at the moment. It is likely that the social network is going to allow several Hollywood studios to promote big-budget movies using these filters. These masks could be part of an augmented reality and camera-centered redesign for Facebook’s Stories currently on trial in Ireland.
More at Ad Age
Lightvert Creates Technology to Bring Augmented Reality Ads to Skyscrapers
Lightvert is developing a technology, which can show giant advertisements up to 200m high – for the use on skyscrapers, for instance. ECHO can create large-scale images thanks to a reflective material placed to the side of a building. A high-speed light scanner then projects light of a reflector towards the viewer making use of the persistence of vision effect. In order to launch this new approach to the digital out-of-home market soon, the start-up runs crowdfunding campaign.
More at Mediatel