Future Links February 11th

Today our news roundup from the printing industry covers Ubersnap’s animated images, Alcatel’s clever smartphone packaging, Singapore’s plans to 3D print public housing, Epson’s campaign to inspire photographers to print their pictures, how Campbell’s Soup won new customers with new packaging, details about RR Donnelley’s upcoming split and HP Indigo’s first photo petition to act against climate change.

Ubersnap prints animated GIFs
The term ‘still photograph’ could prove to be a bit of a misnomer if this trend continues. Using lenticular printing, which shows different images in one photograph when viewed from different angles, Ubersnap turns animated images into moving Harry Potter-style physical prints. The photos are like mini-movies and can be ordered via an app.
More at Petapixel

Alcatel’s smart phone packaging doubles as VR viewer
Functional packaging has gained traction in recent month and this new packaging concept is certainly noteworthy. According to media reports, Alcatel’s upcoming OneTouch Idol 4S smartphone, the 4S, will ship in a plastic box that doubles as a Google Cardboard-compatible VR viewer. This is a novel twist on phone packaging and a clever way to let people watch VR content.
More at The Verge

Singapore plans to 3D print public housing
Singapore has developed into a hotbed for 3D printing. The city-state has made 3D printing a major priority, with several large centers and organizations dedicated to the technology. The newest initiative: 3D printed public housing. The houses are to be printed in segments and then assembled Lego-style on site.
More at 3D Print

Epson and M&C Saatchi LA inspire photographers to print their legacy
The “Print Your Legacy” campaign from Epson is a striking reminder of the power of the printed image as an indelible moment to be captured and preserved. Developed by M&C Saatchi, the multiplatform campaign underscores this importance through the words and images of some of the world’s most renowned photographers.
More at Shoot Online

Case study: How Campbell’s Soup updated its packaging
Protecting one’s brand identity while appealing to younger, more eco-conscious consumers is not an easy task. A case study shows how Campbell’s Soup changed its packaging from the established soup can to flexible pouched and managed to attract new customers that are more eco- and health-conscious.
More at Sustainable Brands

RR Donnelley announced names of new companies after split
Not only Xerox and HP are splitting their businesses, but also the 165-year old U.S.-based company RR Donnelley and Sons. The company announced its plans to divide the business last summer. The 7 billion USD, 42,000-employee multi-channel marketing communications business will retain the RR Donnelley name as RR Donnelley & Sons Company. The 3.5 billion USD print management and supply chain solutions business will be called LSC Communications. The 1 billion USD revenue financial communications specialist will be renamed Donnelley Financial Solutions.
More at Print Week

HP Indigo delivered first-ever photo petition at COP21
HP Indigo teamed up with French national magazine, Paris Match, and delivered the first-ever planet-related photograph petition, to decision-makers at the United Nations Climate Change Conference, COP21. 15,000 photographs from people across the globe were collected for a unique printed book using HP Indigo technology. The crowd-sourced photos of animals and landscapes were intended to demonstrate to policy makers the significance of their decisions for the planet, as well as the implications for its citizens.
More at Graphic Repro Online

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