Guest Article: 4 Ways Custom Packaging Can Be a Game Changer
Packaging sometimes may be referred to as “the silent salesman”. The packaging you choose will have to portray the right image, and position the product in such a way that creates the best decision making opportunities for the customer.
Custom packaging with your brand’s message will unquestionably deliver an unboxing experience worth sharing.
Customers usually do not have the time to sit and weigh the pros and cons of the product in their shopping carts. They’re more likely to make a purchase because of the way it is packed. Great packaging also makes the shopper buy more, because – for instance – they know their product will be safe: be it food, clothing or electronics. Long story short: Packaging is as important as the product itself. Good packaging would help your customers feel an emotional attachment to your brand. Making it a daily activity to show your appreciation for the customers who use your products transcends into a meaningful relationship.
But this is not all: You can also make an impression with packaging supplies! Here are 4 ways that help you leave a mark on your customers:
1. Use Packaging Inserts
It is usually cheaper to retain your current customers than constantly acquiring new ones. Companies can communicate a strong brand message by including packaging inserts like a hand-written thank you note. Resonating with your audience through your company’s voice and positioning will lift your performance in a crowded marketplace. For instance, a lot of bloggers today are sent PR packages that come with packaging inserts and they like to share their unboxing experience with their viewers. This is a great way for companies to showcase their packaging on a large scale.
2. Printing Your Boxes with Custom Stamps
Printing your own boxes with custom stamps will be a great way to increase the appearance of your packing boxes. But minimalist packaging can also be a good choice. The advantage: The less material you use to make your packages, the less you will have to spend on the material. Minimal packaging is also lighter and if you have to ship your products over long distances, their weight can make a big difference.
3. Make Use of Stickers
Make use of stickers on your packaging as they are low-cost and yet have the power to create a splendid unboxing experience. A well-designed sticker is a simple addition that transforms your brand and gets people talking about you. Packing tapes are a super affordable option, e.g., for start-ups or small and medium-sized businesses aiming to take their products to the next level. So it helps you ensuring that your products stand out from competitors. Besides, it gives your packaged product a professional brand presence.
4. Put Your Logo on Your Bags
A strong logo is the birth of your company’s branding and conveys your business vision. It can easily grab the attention of shoppers and communicate a company’s core values right. A well-thought placement of your logo also evokes positive feelings of brand superiority. This is especially true for companies that show their product’s purpose. For instance, using an image that is placed in the left corner lets the brand appear of top quality. They lead to a better brand recall and are an ideal placement, where the eye is naturally drawn.
Packing supplies are more than just a requirement. It’s an important part of your customer’s experience. Poor packaging can also lead to a bad shopping experience and even if the product is good, the packaging is what your customer receives first. Moreover, making use of these strategies can add to your brand’s recognition and give your business a lift.
Let us know your thoughts on our article and tell us about other ways packaging can be a game changer. We are looking foward to your comments.
About the Author:
Abhijeet Shah is the head of digital marketing for Packing Supply, a leading name in the packaging supply industry. He believes that it is not only what is on the inside that matters, but how products are packaged is just as important. Abhijeet stays up to datewith the latest trends and innovations in the industry and is quick to share them with his readers. He loves travelling and is often tempted to buy products with unique packaging from all over the world to addto his ever-expanding collection of “bags and boxes”.