Links November 19th
Here are our daily links with the most important news from the printing industry. Today they feature five reasons to embrace print marketing, the U.S. Postal Service’s direct mail campaign, NASA’s 3D printing partnership with Metal Technology, rising sales of packaging materials before Cyber Monday, HP’s customization technology for Oreo cookie packaging, companies that turn waste into packaging and HP’s new wide-format models.
Five reasons to embrace print marketing
An article on MarketingProfs.com lists five reasons why print marketing is still powerful. Among them the facts that print has authority and that it has a clear message, purpose and place. The article points out that younger people read fashion and lifestyle magazines and that printed ads can be fun.
More at MarketingProfs
Postal Service promotes advanced printing technologies for direct mail
The U.S. Postal Service has started a campaign to motivate direct mailers to try out advanced printing technologies to increase customer engagement and response. Among the five promotions the Postal Service submitted is a new stand-alone promotion for Standard Mail. The “Tactile, Sensory, and Interactive Mailpiece” program will encourage mailers to employ advanced print techniques such as rubberized and sandpaper textures or die-cut interactive pieces.
More at Direct Marketing
NASA cooperates with Oregon’s Metal Technology
NASA has entered a number of partnerships recently to expand its expertise in 3D printing. After it announced collaborations with Shapeways and Whiteclouds, NASA now said it is working with Metal Technology, an Oregon based custom manufacturing firm, to develop 3D printed rocket engine parts.
More at 3ders
Packaging materials orders rise before Cyber Monday
Ecommerce has a clear impact on the packaging industry: Cyber Monday in the UK, Monday November 23, will be one of the busiest days of the year for packaging purchases. UK packaging supplier Kite Packaging distributes to a number of market sectors and has seen a huge rise in demand from e-commerce clients. Cyber Monday, and a shift in how consumers choose to complete their Christmas shopping, mean an increased throughput in parcels through the UK distribution sector – and more parcels mean more packaging.
More at SHD Logistics
HP behind Oreo’s packaging customization campaign
Hewlett-Packard has distinguished itself as a specialist in customization. Best example: The successful Coca-Cola campaign that featured popular first names on its bottles. It’s no surprise that the maker of Oreo cookies, Mondelez, looked to HP for their personalization campaign that we featured in this section a few days ago. Each custom wrapper is then printed on an HP Indigo WS6800 digital press.
More at Labels & Labeling
Three companies that turn waste into packaging
It is a growing trend and bright minds are working hard on finding ways to turn waste into eco-friendly packaging. Packaging Digest is highlighting the work on three companies in this area, including one company that focuses on converting methane to PHA, which is thermodynamically favorable compared to converting sugar to PHA and can thus compete on price with traditional plastics.
More at Packaging Digest
HP presents fresh wide-format models
HP has announced the launch of five new DesignJet printers for large-format printing, with new additions to the technical range including the flagship HP DesignJet T830 Multifunction Printer and the HP DesignJet T730 Printer. The T830 MFP and the T730 are ideal for challenging environments such as construction sites, and both have the capacity to produce high quality A1/D-size prints in just 25 seconds.
More at Print Monthly