Sandy Feel of Nobelus FineGrit Laminates Allows Brands to Stand Out
Lamination is an essential part of printing processes and allows the addition of versatile effects to stage print products in such a way that they achieve the desired appeal to their target groups. The company Nobelus has developed a new laminate product that is designed to increase product sales with unique properties: FineGrit Laminate.
The finishing process of lamination is an integral part of printing that brings many benefits. It helps to give printed products such as packaging an individual look and feel, protect them and make them last longer. With its many different functions, there are also various forms and types of laminate. Thermal laminate is one of them.
A Rough Finish for a Welcome Change: FineGrit Laminate
In this segment lamination supplier Nobelus has now come up with a new solution. The company is expanding its thermal laminate portfolio with the so-called FineGrit Laminate. With its sandy texture, the FineGrit laminate adds a welcome change to the soft-touch surfaces widely used in the commercial printing sector. As this rough-touch effect is imprinted into the laminate during production, it can’t be rubbed off – even when used regularly. This gives printed products finished with FineGrit Laminate a durable and abrasion-resistant surface that protects the original quality of the product from external influences during transport and sale.
“FineGrit Laminate is an excellent option for brands that want to convey the durability and resilience of their products through their packaging,”
says Tom Snooks, Film Product Manager at Nobelus.
“It serves as a much-needed addition to our Tactile Collection, which includes a soft-touch laminate and finishes inspired by premium linens and genuine leather.”
Creating a Connection Through Haptics
The 2-millimeter-thick laminate is made of biaxially oriented polypropylene. Biaxal films can be stretched longitudinally and transversely in both directions, giving them high tensile strength. As a result, it is perfect for post-lamination processes such as die-cutting and folding. At the same time, the lamination’s clear coating maintains the colors and sharpness of the printed motifs. In addition, the biaxially oriented polypropylene reduces the basis weight of the film without losing tear strength.
All these properties make for packaging that stands out for its memorable tactile experience. That’s why this finish is aimed primarily at printers wanting to provide their customers with a surface that delivers a robust and resilient experience. This lets customers perceive a special connection to the packaging, which can be used by brands to increase sales. Since it is compatible with conventional offset, flexo, and HP Indigo printing presses, companies don’t have to make major changes in processing and don’t need new machines.
The laminate’s properties and special material make it suitable for a variety of packaging types that require an earthy, grainy finish to enhance the design. These include folding boxes, board games, pocket folders, business cards, and many other products. With FineGrit, Nobelus is targeting various markets such as Collateral, Electronics, Health & Beauty, Pet Products, Print on Demand and Publications as well as Wine & Spirits.
Rough surface, biaxial material, and the importance of haptics: Nobelus definitely focuses on experimental properties in its new thermal laminate. Do you think lamination can have a great impact on product sales? We look forward to your input!