Verpackungen sind in der Customer Journey ein essenzieller Bestandteil. Sie sind der erste haptische Kontakt des Kunden mit dem Produkt. Am Point of Sale sogar der erste visuelle Kontakt. Am POS wird in weniger als einer Sekunde entschieden, ob wir etwas kaufen oder nicht. Die Verpackung leistet hier einen größeren Anteil als das Produkt selbst.
The printing segment has always been coping with supply chain pressures. With energy prices now skyrocketing, the industry is facing a new challenge. The shortage of paper in Europe has caused mill shutdowns and curtailments and some businesses are even on the verge of closing. How is the sector grappling with the energy crisis and other industry challenges?
Many processes in the printing industry are becoming increasingly digitalized – it is no coincidence that these developments will be the main topics at drupa 2024. But how far has digitalization come in label production in this respect?
To meet the demands of today's world, the plant and mechanical engineering industry is gearing up their businesses for establishing a circular economy and higher levels of sustainability. But politics must also play its part to enable the industry to keep working on new solutions.
Freshly arrived in 2023, we’d like to share with you the biggest design trends we can expect to see in 2023. We have looked at the forecasts for the next months and identified six trends to keep an eye on.
In 2023, the print industry will remain affected by the impact of supply chain disruption, the energy crisis and general economic uncertainty. That is why it is even more important to focus resources on the development of certain branches of the print industry, that in return will help save resources in the future and simplify processes as well. Find out which 3 big topics the print industry should focus on and why right here!
2022 we reached important milestones on the way to drupa 2024. About the presentation of our key visual, the celebration of the official registration deadline and the development of our special forums ...
While the leading industrial nations have set themselves the goal of achieving climate neutrality by 2050, HEIDELBERG has made a self-commitment to become climate neutral by 2030. Find out how they plan to do so in this blog post.
The year 2022 took us once around the world. At least almost, as the drupa team visited the USA, Brazil, Japan and Thailand and also toured Germany. Find out which great moments they experienced in this compilation of highlights from the last few months.
To make take-out food packaging more sustainable, German company Vytal relies on artificial intelligence and algorithms. This is not only benefiting the restaurants, but also the customers and our environment.