Printing Sensors on Gummy Bears

Gummy bears are popular sweets. People have them in offices, at home or in cinemas as a little snack. But now you can also find them at laboratories. A team from the Technical University of Munich (TUM) has discovered a new use for them: bearing microelectrode arrays. 

Personalized Printed Covers by ELLE

Elle magazine teamed up with their printer Quad/Graphics and global player HP to create 50,000 personalized covers with an outstanding offset-like quality to create a real attention attracting marketing campaign. 

Is It Possible To Redefine Print in a Digital Era?

In our digital era, it’s getting harder for brands to capture their consumer’s attention. The days of one-dimensional campaigns and classical multimedia strategies are slowly coming to an end in favour of omnichannel communications allowing to redefine print in a digital era.  

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