Recently, Boursorama Banque faced the challenge of drawing young people’s attention to their services as France’s cheapest online bank for youths. Therefore, they partnered up with online fashion and cosmetic retailer ASOS to launch a unique print campaign.
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Brands such as Coca-Cola, VW, Nokia, Belvita and DVV are great examples illustrating how additive manufacturing benefits the marketing sector with creative out-of-the-box solutions.
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In cooperation with Clear Channel Outdoor Americas Toyota created an eco-billboard campaign to stress the zero-emission motoring of its new model Mirai.
Continue ReadingVirtual reality is among the buzzwords in 2017. Not just the game industry has discovered its potential but also advertisers
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E-Ink is known by a lot of people because of e-books, but this technology has a lot more to offer. Recently, drivers could spot trucks on the roads that are equipped with a billboard at the rear showing content that has been adjusted to their current location. Previously, the dimensions of truck advertising were very limited. It was only possible to cover them with adhesive foil so that advertisers had to opt for general content fitting everywhere at any time.
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