In this day and age, smart packaging is a one-way ticket to combating counterfeiting, strengthening brand protection, winning over consumers and increasing recycling rates. In other words, intelligent packaging solutions will not only boost brand integrity but will also drive the packaging sector forward – towards a digital transformation.
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The megatrend of digitalization is one of the main topics at drupa 2024. But do you know the difference between digitization, digitalization and digital transformation? Let us explain the symbiotic relationship between these buzzwords.
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Digital supply chains are on the rise – for good reason. The advantages are obvious: better overview, fast delivery through predictability and easier quality assurance. The pharmaceutical industry and packaging manufacturers would also benefit from this and thus make their cooperation more efficient.
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Kodak and Ricoh are diving deeper into the field of cloud-based print solutions, each in their own way. While Kodak is implementing solutions in cooperation with the company’s long-term partner Modern Litho, Ricoh are offering two new subscription based services in their Managed Print solution portfolio.
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Drucken mit Mehrwert: Der Trend von Mehrwertlösungen manifestiert sich in der gesamten grafischen Industrie – in Form von innovativen Strategien, durch technische Innovationen und durch ein authentisches Verständnis für professionelle Nachhaltigkeit. Im Rahmen der PRINT & DIGITAL CONVENTION zeigt u. a. die Brancheninitiative Creatura raffinierte Lösungen und neueste Methoden.
Continue ReadingAuf der PRINT & DIGITAL CONVENTION werden wegweisende Ideen und Visionen rund um Medienproduktion und Marketing präsentiert, analysiert und diskutiert. In wenigen Tagen ist es so weit und die Kongress-Messe startet in Düsseldorf. Worauf freuen sich die Aussteller am meisten?
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Die PRINT & DIGITAL CONVENTION, PDC, die am 20.- und 21. Oktober 2021 in Düsseldorf stattfindet, verkabelt alle wichtigen Themen der grafischen Industrie mit den Stärken der Formate Messe, Kongress und Networking: acht Themenwelten, täglich vier parallele Vortragsreihen mit 48 Vorträgen und Workshops und über 60 Aussteller. Die Nachhaltigkeit ist ein Schwerpunktthema, mit je 6 Vorträgen an beiden Tagen.
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In unserer Serie drupa Essentials of Print bieten wir Profis aus der Druckbranche eine Plattform, um ihre Sicht der Dinge auf branchenrelevante Themen zu teilen.
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Over the past few years, printers and suppliers have created major new products and services to adapt to the ever-changing print markets. For the drupa’s 3rd Spotlight Report, experts of our industry have come together to report on their efforts and share their experiences, stumbling blocks and successes.
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Marketing is an area that used to be all about print. Nowadays, it might seem like this industry has moved its efforts to digital, but print marketing is still very much alive and well. Turns out, print is actually a powerful driver, giving digital the push it needs to succeed.
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