Interactive print products create multisensory experiences

Who says print can’t be interactive? More and more innovative companies prove that dividing the world into interactive and print media is arbitrary at best. A recent example: Novalia, a British award-winning technology company that makes interactive print products that play music and connect wirelessly to digital devices. Out of the lab came a new album cover that scratches, spins and mixes like a DJ when touched.

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Magazine ad seamlessly connects to Facebook

Print advertising? Social media? Why choose one when you can have both? This is the proposition that agency DM9DDB made to the fashion store chain C&A. The agency wanted to bridge the gap between social media and traditional print advertising. It created a magazine ad with a working “Like” button that connects directly to Facebook.

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