Tagmarketing

Is It Possible To Redefine Print in a Digital Era?

In our digital era, it’s getting harder for brands to capture their consumer’s attention. The days of one-dimensional campaigns and classical multimedia strategies are slowly coming to an end in favour of omnichannel communications allowing to redefine print in a digital era.

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Augmented Reality Ads in the Facebook News Feed

With the help of augmented reality, Facebook is testing a new way for advertisers to bring their products closer to their consumers. At first sight, these ads look like normal in-feed ads, but they include a “tap to try it on” option, activating AR capabilities, which makes it easier for the customers to decide on a product.

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Interactive newsprint points to the future

A team of researchers at the Media Innovation Studio at University of Central Lancashire looked closely at newspaper pages. They saw much more than just ink and paper: They envisioned the printed page to become an interactive surface connected to the internet of things (IoT) that would respond to touch and offer audio playback and other unexpected features.

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Beck’s scratch bottle is a surprising social media phenomenon

When Beck’s realized that it faced strong competition from small breweries and craft beers, they wanted to make Beck’s beer more appealing to a younger customer group. The marketing team started by observing common behaviors. One particular habit caught their attention: At parties and at bars, people like to scratch the aluminum sleeves on the necks of their beer bottles with their fingernails.

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