Tamoco connects print ads to the digital world

New technologies have the opportunity to change print advertising profoundly in the next few years. For example, Tamoco developed a print ad with an NFC-tag for BMW that allowed readers to download the BMW i app and access valuable content simply by placing their mobile phones next to the ad. According to the company, NFT engagement was three times that of QR despite German consumers being supposedly less familiar with NFC than some other global markets.

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Magazine ad seamlessly connects to Facebook

Print advertising? Social media? Why choose one when you can have both? This is the proposition that agency DM9DDB made to the fashion store chain C&A. The agency wanted to bridge the gap between social media and traditional print advertising. It created a magazine ad with a working “Like” button that connects directly to Facebook.

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