From NFC to the Metaverse: How Clinique is Embracing Digital Marketing with its Packaging

The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing?

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Bacteria-Killing Packaging

With the bacteria-killing wings of insects like dragonflies or cicadas as foundation and inspiration, researchers have created an antibacterial texture to apply to food packaging to extend shelf life and reduce food waste. The ultimate goal is to use it in medicine, for example for implants, as well.

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r[h]eingin und Achilles entwickeln gemeinsam Verpackungen im Rahmen des Highlight-Projekts der PRINT & DIGITAL CONVENTION

Auf der PRINT & DIGITAL CONVENTION 2022 wird Praxiswissen zu klassischer Printkommunikation und digitalen Strategien anhand von besonderen Highlight-Projekten anschaulich vermittelt. Dabei zeigen Markenpartner ihr Know-how live auf der Messe. Im Vorfeld der kommenden Kongressmesse stellt die drupa jedes Highlight-Projekt einzeln vor. Los geht die Reise in den Print-Kosmos des Cross-Channel-Marketings!

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