A team of researchers at the Media Innovation Studio at University of Central Lancashire looked closely at newspaper pages. They saw much more than just ink and paper: They envisioned the printed page to become an interactive surface connected to the internet of things (IoT) that would respond to touch and offer audio playback and other unexpected features.
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SAB Miller's Abraxas print ad has created magic with simple means. The interactive ad created by Wunderman Phantasia Peru asks users to turn on the LED light of their smart phones and run it behind what looks like a solid black page in ‘Lima’ magazine.
Continue ReadingNowadays, interactivity almost always involves some digital device. It doesn’t have to be this way. Agency DM9DDB designed a cover that allows readers to see, feel and test Neutrogena’s make-up removal wipes.
Continue ReadingWe have shown you different interactive print ads that were all engaging in some way using embedded printed electronics. But these creative print ads don't need electricty to be interactive.
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New technologies have the opportunity to change print advertising profoundly in the next few years. For example, Tamoco developed a print ad with an NFC-tag for BMW that allowed readers to download the BMW i app and access valuable content simply by placing their mobile phones next to the ad. According to the company, NFT engagement was three times that of QR despite German consumers being supposedly less familiar with NFC than some other global markets.
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Print advertising? Social media? Why choose one when you can have both? This is the proposition that agency DM9DDB made to the fashion store chain C&A. The agency wanted to bridge the gap between social media and traditional print advertising. It created a magazine ad with a working “Like” button that connects directly to Facebook.
Continue ReadingMany companies managed to create print ads that are both interactive and entertaining. Here's some inspiration for the weekend showing that paper ads have definitely made some great transformation and can be just as engaging as TV commercials.
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How do you get young people to rediscover the value of newspapers? Japanese newspaper Mainichi combined print and packaging to create a completely new medium.
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To make any place a third place, a public location to hang out and work at, is the vision behind a project by Microsoft that gives an new meaning to “web to print”. The software giant launched a print ad that allows readers to access the internet anywhere they decide to read Forbes magazine.
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The cosmetics brand Nivea and the agency FCB Brasil partnered to develop a campaign for greater peace of mind using a unique way to integrate traditional print ads with interactive mobile technology.
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