Tagrecycling

From NFC to the Metaverse: How Clinique is Embracing Digital Marketing with its Packaging

The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing?

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The New Era of Sustainable Packaging: Cartons Can Be Recycled Over 25 Times!

The lifespan of a recycled carton is expected to be much shorter than it is. In fact, the latest study conducted by Graz University of Technology disproves the widely believed mythos. The recyclability of fiber-based packaging materials, such as paper, cardboard, cartons and folding boxes does not amount to only 4 to 7 recycling cycles. On the contrary, cartons can be recycled at least 25 times without losing their material integrity. This mind-blowing finding opens new eco-friendly opportunities for the packaging industry.

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Things About Packaging That Nobody Knows

Environment Concept Hand Holding White Paper With Recycle Symbol on Green Bokeh Background

Up until now, you rarely heard companies talk about how sustainable or innovative they are when it comes to packaging. They've relied on customers to pick up on it and notice that something has changed. But the developments in the packaging industry in particular are too important not to tell people about them and rely on , i.e. customers, to pay attention. And yet there is still a great deal of potential in this field, because at the moment there are only a few topics more important than recycling or the circular economy.

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Covestro’s Biobased Polymer Makes Sustainable 3D Printing Possible

In an effort to provide an eco-friendly alternative to traditional plastic and create a greener future, the German materials manufacturer Covestro has teamed up with companies like JuggerBot 3D, TA Systems and DSM Additive Manufacturing. Together, they have created a new, more sustainable PA410 polymer and conducted an extensive Life Cycle Analysis.

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The new life of hard-to-recycle plastics

Only one third of the produced plastics can be recycled every year. The rest is often considered as too hard to recycle. But nevertheless it plays a major role in many important sectors of the printing industry, for example the packaging production. A few innovative groups of scientists have just searched for a way, which is tackling exactly that challenge of hard-to-recycle plastic.

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