Tagsustainability

Sustainability is The Future: “Sustainable Media Institute” Was Founded Recently

Sustainability is not a mere green buzzword: The emerging trend of sustainability which is also one of the main topics at the oncoming drupa 2024 is transforming not only the printing and packaging sectors but also restructuring educational organizations. Responding to the environmental challenges and the changing consumer behaviour, Hochschule der Medien established a brand-new institute on university grounds named “Sustainable Media Institute“.

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From NFC to the Metaverse: How Clinique is Embracing Digital Marketing with its Packaging

The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing?

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Magnum Vegan Printed Dress Sets an Example of Sustainable Fashion

Smooth vanilla ice cream and cracking chocolate shell: Ice cream premium brand Magnum partners up with luxury Dutch fashion designer Iris Van Herpen and model Cindy Bruna to debut the world’s first haute couture vegan 3D-printed dress. Does the globally popular ice cream brand proclaim its ambition to break into the circular fashion industry?

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Megatrend at drupa: The Circular Economy

Global consumption keeps skyrocketing and subsequently, mountains of waste are being produced. To face this worldwide problem, a circular economy must be adopted. With reference to it, mechanical and plant engineering will make great contributions to this new production and consumption model, also in the print sector. The new megatrend circular economy is on the agenda for drupa 2024 as one of the main focuses. We will bring you closer to this topic by defining the term.

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Towards End Products, The Visions of 3D Printing – Interview with Odeta and Ap, Co-Founders of Vulkaza

Away from spare parts, towards end products: There is an ongoing revolution in the 3D printing industry. Vulkaza and its 3D print on-demand platform envision the bright future of 3D printing and manufacture in which the community spirit is also included. What’s more, the start-up Vulkaza makes the creators’ ideas come true, supports local product production and thereby has a share in ecological resilience. Odeta and Ap, co-founders of Vulkaza and 3D printing gurus, throw light on the evolution of 3D printing, analyze the current market and foresee the potentials of on-demand 3D printing exclusively in our interview.

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