The Double Dagger – Homage to The Venerable Art of Printing
Using an over fifty years old letterpress with an even older Monotype Caster, the Double Dagger is a true symbol of the venerable art of printing. This artificial, fully handmade magazine is a homage to all the innovations and changes, printing brought to the world.
Founded by two printers from Shipley and Whittington, there’s a new handmade magazine, that worships the process of printing in an almost religious manner. It is named after the typography symbols for a second (dagger) or third footnote (double dagger) if an asterisk was used before that.
Greetings from The Past
The Double Dagger is a 16pages broadsheet journal printed on an old Heidelberg SBB Cylinder Press from the 1970’s. This press is known as the Rolls Royce of letterpress printing and is famous worldwide for her fast and very accurate printing. The magazine is also entirely printed from hot-metal, wood, and laser-cut types and uses a Monotype Composition Caster from the end of the eighteenth century. Invented by Tolbert Lanston, it made it possible to produce individual hot-metal characters. It was a breakthrough in publishing and printing worldwide, but since the 1980’s it is too costly printing with letterpress. For the Double Dagger team, it is no question why to use these old hot-metal characters. It fits their way of working and represents an integration of the original artists work into the printing process.
Handmade All the Way
Not only the printing process is a time-travel but also the design. All layouts are designed by hand: cut and pasted up galley proofs, which are taken directly from the monotype machine. One of these galleys has over 100 lines of type and needs three pulls to get ready. One pull for the paste-up, second goes to the contributor for a proofreading and the third one is for the designer’s own proof-reader. Of course, digital elements like screens are used, especially for the laser cuttings, but they should only have an assistant role. Using all these crafting-like materials results in having an inbuilt discipline. The self-imposed grid, for example, limits the use of different structures and so the columns in the magazine have all the same width. For their first issue, they used the typeface Caslon with a 48-point bold italic style and later the team said that this wouldn’t have been their first choice if designed by computer, with all the possibilities of the digital world. But they found these constraints very motivational and inspiring as they had to the best with what they’ve got.
Back to The Future
The Double Dagger is like a time-travel, celebrating the good old times of printing. It reminds the reader of how printing changed the world and gives the possibility to experience a more traditional way of printing, a way which becomes rare in the modern world. The depth of colors and the smell of the pages in combination with all handmade setting is unique. If you ask the team where they want to be in five years, their answer is always the same: “Five years!? If we’re still here I imagine we’ll still be standing around the back of that Heidelberg scratching our heads trying to resist the urge to punch each other.”
So, what do you think about this retro journal? Do you like the idea of going back to a more traditional way of printing? Leave us a comment in the section below!
Shall we really go back to a more traditional way of printing? Indeed, I love Gutenberg’s good old technology, since I started studying print media technologies in the seventies of the past century. I also love old motorcycles and Led Zeppelin on vinylic records. That’s all antiquarianism for pleasure as a fabulous „good-old-times“ hobby. But now we are living in a world of Zuckerbergs.
Printing is no longer „black magic arts“, but an industry. Especially digital printing is taking on a new role in the age of Zuckerberg. Meanwhile I consider a sheet of paper as the „flattest flatscreen monitor“ of the world. The medium pioneered by Gutenberg is advancing to a form of push advertising and is verifiably becoming the instrument with the highest conversion rates in the symphony of real-time marketing. More and more advertisers are turning to data-driven, highly personalised print communication in addition to their emails, banners and search engine marketing activities.
This I will tell my audience on April 24th in Duesseldorf on PRINT DIGITAL CONVENTION: