Twenty, the Bottle Having the Power to Reduce Emissions Worldwide

Do you know what amazes us the most about drupa? Well, among other things the appeal of the world’s leading trade fair for printing technologies lies in the interaction between global players and start-ups. This is why we always keep an eye on exciting innovations which enter the market – even when there is still some time to go until the event kicks off again. Design Academy of Eindhoven’s graduate Mirjam de Bruijn provides an example of such a promising invention.

Reducing CO2 Emissions with Household Products

To be honest: At first sight, Twenty has not much in common with the packaging industry. At the core of de Bruijn’s creation are three products coming as concentrated pellets respectively a powder – namely dish detergent, shampoo, and an all-purpose cleaner. Consumers just need to add water to use it. Given the fact that household products are primarily made of 80 percent water contributing to their weight significantly, her idea has the potential to reduce CO2 emissions.

After all, it makes shipments lighter and allows manufacturers to use less fuel within the supply chain. Since shipping emissions account for a huge amount of all global CO2 emissions, this is a huge win for the environment. The extra benefit: Twenty is really eco-friendly thanks to the refillable bottles. Plus, the products are shipped in recyclable cardboard packaging.

How Else Our Industry Demonstrates its Sustainability

But this is not is the only way our industry contributes to good air quality. For instance, take a look at these approaches we already presented on this blog:

When Air Pollution Becomes Ink

Graviky Labs developed a process to turn exhausted gases into a dense black ink distilled from purified carbon based pigment in order to bring down air pollution. By now they have already cleaned 1.6 trillion litres of air with their method.

Cleaning the Air with Billboards

In order to promote the zero-emission motoring of its new model Mirai, Toyota launched an eco-billboard campaign helping to clean the air. The advertisements served as catalytic converters and were able to reverse nitrogen dioxide emissions.

Do you know other role models for printing or packaging solutions benefiting the environment? Let us know in the comment section!

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