Sustainability is The Future: “Sustainable Media Institute“ Was Founded Recently

Sustainability is not a mere green buzzword: The emerging trend of sustainability which is also one of the main topics at the oncoming drupa 2024 is transforming not only the printing and packaging sectors but also restructuring educational organizations. Responding to the environmental challenges and the changing consumer behaviour, Hochschule der Medien established a brand-new institute on university grounds named “Sustainable Media Institute“.

Sandy Feel of Nobelus FineGrit Laminates Allows Brands to Stand Out

Lamination is an essential part of printing processes and allows the addition of versatile effects to stage print products in such a way that they achieve the desired appeal to their target groups. The company Nobelus has developed a new laminate product that is designed to increase product sales with unique properties: FineGrit Laminate.

Environmental Awareness is on The Rise Around The World

The worldwide trend and shift towards alternative packaging materials signal how consumers are becoming more environment-conscious. How can material suppliers, machine manufacturers and packaging processors work together to ensure that we enter into a circular economy and where do we stand on the way to getting there from a global perspective?

Demand for Physical Books Meeting Sustainable Standards

Every book lover knows the debate: physical books or ebooks? A study has now shown that the majority actually still prefer physical books. In the age of rising environmental awareness, however, this means that book printers have to make books sustainable.

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Sustainability is The Future: “Sustainable Media Institute“ Was Founded Recently

Sustainability is not a mere green buzzword: The emerging trend of sustainability which is also one of the main topics at the oncoming drupa 2024 is transforming not only the printing and packaging sectors but also restructuring educational organizations. Responding to the environmental challenges and the changing consumer behaviour, Hochschule der Medien established a brand-new institute on university grounds named “Sustainable Media Institute“. 

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From NFC to the Metaverse: How Clinique is Embracing Digital Marketing with its Packaging

The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing? 

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