7 Stunning Examples for Interactive Print Ads
In this article we gathered 7 thrilling examples of exciting print ads to make you dip into the world of creative promotions providing you with “digital-like” experiences.
In times of the internet and social media some might think that print is dead. The interactive opportunities that these channels offer for promotional purposes seem endless and more entertaining than a traditional print ad. But there are clever brands and companies proving the opposite, and making you rethink these prejudices.
This is why we gathered 7 stunning examples of exciting print ads. So, dip into the thrilling world of creative print ads providing you with unique experiences. They are definitely worth a look!
Imagine you are scrolling through a magazine and spotting a beer ad. If it is a smart one, it will definitely make you want to enjoy a cool beer. But what if you did not think of putting some bottles in your fridge? This scenario is a thing of the past – at least if you saw an ad for Glacial beer. In Brazil the brand printed an ad along with an instruction on how to use it for chilling a bottle. The only thing a reader had to do was to rip out the page, hold it under running water and wrap it around the bottle. Placed in the refrigerator, the beer would chill twice as fast as without the wrapping. For this effect, the ad page had been treated with special salt particles embedded in the paper.
2) Shikun & Binui Solaria
“Show, do not tell.” This might have been the challenge Shikun & Binui Solaria accepted to promote green energy. In order to do so, the Israeli energy company developed a print ad that is solar-powered itself. At first sight, the advertising motif just seems like a black and white sketch. But when help up to sunlight, vibrant colors, and additional text appear.
3) Kontor Records
To be honest: Kontor Records did not publish a classic ad in a print magazine. But they decided to send a vinyl record with a paper turntable that could be played with a smartphone after scanning a QR code. The reason for this was that the targeted directors and agency creatives normally receive tons of samples they simply ignore. So, the dance music label had to stand out from all its competitors. And it paid off: 71 percent of 900 QR codes were activated and 42 percent followed the link to the online store!
How to convey that one of the greatest benefits of a car is safety via a print ad? Peugeot found a clever way to do so. In a one-page ad they asked readers to hit the image of the cockpit. When complying with this request, a mini airbag inflated. All in all, the car manufacturer produced 50.000 airbags, which were integrated in Brazil’s most important business magazine Exame.
5) Lladro Lighting
Let there be light. With their print ad Lladró managed to enlight the readers by reminding them of their childhood. Acting like a pop-up book the ad page could transform into lampshades. Their campaign illustrated very well that sometimes ads are as practical as they are informative. The ad came up with three different vibrant colorways and dynamic geometric forms, which gave it a shareable touch. After all, its unique look made readers share their pop-up lamp creations on social media.
Being the first to open 4G in Finland, Sonera wanted to demonstrate this pioneering role also in traditional media. This is why the telecommunications company developed a print ad that served as the board for a smartphone game. In order to highlight its 4G wireless speed, the game was all about testing the reader’s reaction speed and challenging their friends to promote this feature even further. As a little extra goodie the winner had the chance to win a Sonera 4G.
7) CW Network
Can you imagine a video clip running in a print magazine? No? Then check out this internet-connected ad from The CW. In a promotion campaign for their fall lineup the TV network put LCD screens displaying a live Twitter feed in 1.000 copies of Entertainment Weekly distributed across New York and Los Angeles. The basic element of this ad is a custom-built, smartphone-like Android device with an LED screen and 3G connectivity enclosed in two thick, stiff sheets inside the magazine.
Do you know other examples illustrating the great interaction between print and digital promotion? In which field would this way of advertising be also profitable? Then let us know in a comment.