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Beck’s scratch bottle is a surprising social media phenomenon

When Beck’s realized that it faced strong competition from small breweries and craft beers, they wanted to make Beck’s beer more appealing to a younger customer group. The marketing team started by observing common behaviors. One particular habit caught their attention: At parties and at bars, people like to scratch the aluminum sleeves on the necks of their beer bottles with their fingernails.

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Printer uses social media to grow his business

When Kevin Swindell was laid off from his management position in a printing company, he didn’t waste much time. He founded his own company, Wyke Print Solutions. That doesn’t mean he just continued doing business as usual. Quite the opposite: Swindell recognized the potential of social media to grow his company.

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Printer uses social media to grow his business

When Kevin Swindell was laid off from his management position in a printing company, he didn’t waste much time. He founded his own company, Wyke Print Solutions. That doesn’t mean he just continued doing business as usual. Quite the opposite: Swindell recognized the potential of social media to grow his company.

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Crossmedia Yes campaign leads to new digital investment

Lucozade Ribena Suntory’s “YES Project” in the UK has been one of the cross-marketing success stories that keeps adding new chapters. The campaign tied social media, TV ads, on-packaging promo codes and customer content together to promote the energy drink and create positive, uplifting “YES” moments. Printed on each Lucozade bottle in the campaign was a unique promo code. For this, the company turned to Domino Printing for help.

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Magazine ad seamlessly connects to Facebook

Print advertising? Social media? Why choose one when you can have both? This is the proposition that agency DM9DDB made to the fashion store chain C&A. The agency wanted to bridge the gap between social media and traditional print advertising. It created a magazine ad with a working “Like” button that connects directly to Facebook.

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