Categorydigitalization

From NFC to the Metaverse: How Clinique is Embracing Digital Marketing with its Packaging

The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing?

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How Sales Departments in the Printing Industry Benefit From Artificial Intelligence

In sectors such as the printing industry, digital change is part of the daily schedule. As more and more data is generated and customers increasingly expect individuality, companies need to find suitable technologies for optimal processes even in areas where they might not expect it at first glance – for example, artificial intelligence in sales and distribution.

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