Categorydrupa

drupa Essentials of Print: Tim Sykes

With our recurring drupa Essentials of Print series, we deliver a series of articles, from designers, brand owners, printers, converters, journalists and influencers, providing them with a platform to share their opinions on the latest developments of the print industry.

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This Project Highlight awaits you at Print Digital Convention

Haribo bear field

On October 20 and 21 this year, Print & Digital Convention will be held by Fachverband Medienproduktion. The convention fair, which is organized in a hybrid format this year, informs and enlightens: what innovative technologies and solutions are available for the realization of marketing in print and digital? The program includes lectures in which speakers and exhibitors present their vision of the future in digital marketing.

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Naturkost Oase: POS Marketing in Practice at PRINT & DIGITAL CONVENTION

Regal in der Naturkost Oase

How are POS marketing, print and digitization connected? Several exhibitors at PRINT & DIGITAL CONVENTION in mid-October will be exploring this and many other questions. The organic food store “Naturkost Oase”, that values POS marketing to a high degree, will also be taking part in the event as part of the so-called "Highlight Guide". We spoke to Rüdiger Maaß and his son Marcel Maaß about the store's POS activities and found out what role print plays in them.

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DESTINATION – Travelling the World for the Printing Industry by Bernhard Grob

Printing professional Bernhard Grob shares his stories and memories of travelling the world as a print executive for over 30 years in his book “DESTINATION – Travelling the World for the Printing Industry”. While it was initially planned to print the book live at drupa 2020, you can now get your own copy by donating to support young people starting out in the Graphic Arts industry.

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