Categorymultichannel

SciFutures: From Storytelling to Storydoing

Often new printing technologies and possibilities sound like coming straight from a Science-Fiction movie. Or were you able to imagine solar cells and living organs or bones coming out of a printer some years ago? So, the challenge for all innovative technologies always is to make clear that there will be a need for it in future making it worth researching on it now. SciFutures helps companies to face this challenge by using Science-Fiction storytelling and prototype building as a tool.

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More Than a Hang-Tag: New Level of Point of Sale Engagement

If you ask for the most important goal in marketing, consumer engagement will definitely make it into the top ten. Respectively, smart devices for unique and personal shopping experiences are evolving at high-speed. The hang-tag, a packaging-classic, which will now be reinvented to provide an intelligent solution to consumer brand companies looking for an attention-capturing tool of the next level.

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A ReMarkable Plan: Is This the New Paper?

Lately, digital drawing and sketching is booming. Where paper and pen are no longer in use, tablets such as Surface, Wacom or iPad and their styluses are taking over. In creating experiences as close to the real as possible, producers face not only a common goal but also a common difficulty. Now reMarkable, the self-named paper tablet, enters the market.

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