Categoryrecyclability

Best Practice: Towards Circularity in Strapping Technology and Transport Security Solutions

To meet the demands of today's world, the plant and mechanical engineering industry is gearing up their businesses for establishing a circular economy and higher levels of sustainability. But politics must also play its part to enable the industry to keep working on new solutions.

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From NFC to the Metaverse: How Clinique is Embracing Digital Marketing with its Packaging

The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing?

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