Digital meets Print: How creative multichannel strategies nurture brands
Printed Electronics, holograms and three dimensional design are proving it: Paper isn´t just paper. Depending on technology, it takes on new forms that are delightful for the consumer. At drupa on 3rd June, big players of the industry are showcasing various scenarios.
Printed Electronics, holograms and three dimensional design are proving it: Paper isn´t just paper. Depending on technology, it takes on new forms that are delightful for the consumer. At drupa in Duesseldorf on 3rd June 2016, big players of the industry are showcasing various scenarios. Werben & Verkaufen, a leading German publication for media & marketing, is a partner of the event.
At the W&V Creative Day everything is about exploring and presenting new creative advertising. “The borders of Digital and Print are blurring”, says Christian Meitinger, CEO Werben & Verkaufen. Top-class experts from agencies and leading companies are offering a glimpse how the “out of the box principle” can be applied for different markets as there is Commerce, FMCGs and Finances.
Focussing on a combination of Print, Video, Digital Publishing, Design, Multisensory Content, Smart Data and Printing Technologies the event is demoing how technologies and techniques can be used to create relevant and interactive print products.
Apart from speeches the attendees are invited to join a guided journey through the four big focus topics of drupa. Personal one to one-consultations about the efficient implementation of different print products within the marketing mix as well as exchange of knowledge during networking are bringing the conference content to a deeper level.
The half day event is specially designed for creatives, media and companies. Interested attendees can register on www.wuv.de/creativeday2016 until june 2nd.
