Future Links May 11th

Today our news roundup from the printing industry covers HP Tech Ventures’ mission, how education in 3D printing spurs innovation, Hearst’s new print campaign, how to make time for strategic thoughts and decisions, Goss and DG press’ strategic partnership, Stora Enso and Rennovia developing bio-based materials and new on the drupa blog: Thinfilm brings printed electronics to the masses.

HP Tech Ventures looks for promising start-ups
HP has been going through a series of corporate changes after the split of the company was announced last year. One was the establishment of a 3D printer business unit, another one was the creating of the corporate venture arm HP Tech Ventures. The investment group is looking to make some early stage investments in startups that are developing cutting-edge technology, with a strong focus on 3D and digital technology.
More at 3D Print

How education helped spur 3D printing innovations
John Hart, the Mitsui Career Development Associate Professor in Contemporary Technology and Mechanical Engineering at MIT, says early education on 3D printing is the key to helping the technology expand as an industry. He started teaching a 3D printing class in 2013 and has challenged his students to come up with new approaches and technologies. The students’ final projects have included printers that they built specially to print molten glass and even soft-serve ice cream.
More at MIT News

Hearst tries new ways to measure print ads’ success
Publishing house Hearst has put a lot of effort into being able to track print subscribers. Now, it is launching a new campaign for Toyota’s new Prius, which marks the first time Hearst is targeting its print readers and then following them with digital ads, said Cameron Connors, who orchestrated the campaign as publisher and chief revenue officer of Hearst’s Popular Mechanics. When someone fills out a subscription form online, that data is loaded up into Hearst’s system and attributes like age, ethnicity and household income from third-party data are tacked on. Hearst can then target those readers across its online sites.
More at Digiday

Making time to work on the future of one’s print business
Running a print business is hard. There are tight deadlines, high expectations and communication challenges. Still, an article on What They Think? argues that working on one’s business is as important than working in one’s business. This includes long-term planning and formulating the strategic direction, assessing the competitive environment and discovering future business opportunities.
More at What They Think?

Goss and DG press form strategic packaging partnership
Goss International has announced a new strategic partnership with web offset and service specialists DG press Services B.V. As part of this agreement, Goss has acquired DG press’ Thallo product line, expanding the Goss web offset packaging portfolio. Launched in June 2015 and making its drupa debut in 2016, the Thallo is a hybrid web offset printing system specifically designed for the efficient production of high-quality, flexible packaging.
More at Graphic Repro Online

Stora Enso and Rennovia join forces for bio-based materials
The mission of Stora Enso’s biomaterials division is to find new, innovative ways to maximize the value extractable from wood, as well as other kind of ligno-cellulosic biomasses. Rennovia is a chemical process development company focused on the creation of novel processes for the production of commodity and specialty chemicals from renewable feedstock. Both companies have signed an agreement to jointly develop bio-based materials.
More at Labels & Labeling

New on the drupa blog: Printed electronics for the masses
As printed electronics become more common, the Norwegian company Thinfilm is evolving from a technology to a product company. While all of their products show potential, experts forecast the highest growth in NFC Open Sense tags. Depending on the context, the NFC tags can serve several purposes: One of the most important one is anti-counterfeit protection. When used on expensive wine bottles, the tags can indicate whether a bottle has been opened.
More in the article