Future Links October 27th

Today our news roundup from the printing industry covers White Clouds’ expanded color 3D printing facility, how 3D printing can help water technology in the UK, authenticity and luxury in packaging, Paperlinx’ name change, 3D printed art for blind people, how beer packaging elicits emotional responses and new on the drupa blog: Olo – the smartphone 3D printer.

White Clouds expands color 3D printing capacity
The Utah-based 3D printing service White Clouds announced a major expansion and the installation of 14 new full-color 3D printers from 3D Systems into their production line. The expansion, which brings the company’s fleet up to 24 full-color 3D Systems printers, more than doubles their capacity. This makes the two-year-old company the largest full-color 3D print services provider in the world, according to the company.
More at 3ders

UK explores 3D printing for water technology
Improving and securing the water supply is an important task requiring high-level engineering. Now, the UK is investigating ways to streamline engineering methods in the water sector by using 3D printing technology. The UK water company Anglican Water is working together with the University of Sheffield to explore ways of using 3D printing to meet engineering challenges and improve sustainability in this field.
More at 3D Print

In food packaging, authenticity has become the new luxury
The simple life has become synonym with luxury. This trend can also be seen in food packaging. Paper bags and string were once a sign of poverty but now the meaning has been reversed. Organic food in paper bags is now sold by chains like Whole Foods who cater to the affluent middle class.
More at Icon Eye

Paperlinx will change its name to Spicers
After all the difficulties and the collapse of the European business units, the associations that the name Paperlinx evokes are likely not entirely positive. That’s why shareholders voted to change the name of the company to Spicers. The company will focus on higher margin paper and wide format sales, with acquisition targets already lined up. Paperlinx now has 460 staff working at 23 sites in 7 countries including Australia, New Zealand, Singapore, Malaysia, Vietnam, Hong Kong and Shanghai.
More at ProPrint

3D printing creates art for blind people
3DPhotoWorks LLC, with support from the National Federation of the Blind, announces a 3D printing process that allows blind people to “see” fine art, diagrams, and other images. This recently patented process converts any conventional painting, drawing, collage or photograph into a 3D Tactile Fine Art Print. Inspired by research conducted by neuroscientist Dr. Paul Bach-y-Rita of the University of Wisconsin, 3D tactile printing is based on the concept of neuroplasticity.
More at PR Newswire

Beer packaging elicits emotional response
The design, colors and fonts used in beer packaging are all meant to evoke an emotional response. Recent research has shown, however, that other factors, such as the alcohol content printed on beer cans can also have an emotional impact. A study by the Technical University of Madrid and the University of Nottingham found that outlining a high alcohol content on the packaging was associated with ‘adventure’ and ‘aggressive’, whereas a low alcohol content was connected with words such as ‘calm’ or ‘boring’ that had less emotional power.
More at Beverage Daily

New on the drupa blog: Olo – the smartphone 3D printer
When looking at all the apps that help us get organized, loose weight, navigate and connect, it’s easy to think: Smartphones can do anything. But 3D printing? The sophisticated technology that was decades in the making before it became mainstream? Well, as it turns out, yes, even 3D printing.
More in the article