[Guest Article] When Content Co-Creation and Colocation Put the CO(2) Back In Print

End of April, I attended and presented at the second edition of the Days of Media Production – Tage der Medienproduktion (TdMP), hosted by f:mp. together with drupa – no. 1 for printing, and colocated with PRINT digital! CONVENTION and the Düsseldorfer Print Cocktail, at the Düsseldorf Exhibition Center. The TdMP presented a whole mouthful of information that secured a mindful of inspiration. Because if there is anything the recent industry mergers and acquisitions have thaught us, it is that when powerhouses join forces, the market best braces itself.

Two days well spent and here is how it played out so well:

Play the Cross-Market Field

Digital print is a cross-market technology. Its advantages have benefitted multiple industries. TdMP chose to not just go for the printers but bring various markets together in the same location: agencies, brands, associations, software and print suppliers. Different big and small names across numerous industries, exchanging experiences, thoughts, and ideas. Cross-pollination, the seed of all innovation. It secured an open and communicative atmosphere, facilitating recommendations, even amongst competitors. Market niche will be the business driver of the future, that is what digital print can do for all of us.

Play the Heterogeneous Audience

The reason to opt for digital print no longer depends on ROI figures alone. Decision makers also factor in ease-of-integration, ease-of-use, short – and long-term ROI. Nowadays, a solution needs to add value in different departments of any company to validate its investment fee. CHILI publisher, the Universal Graphics Engine, facilitates the omnichannel output of communication-ready graphic assets for numerous markets. Numerous people on different levels either operate our solution or deal with its outcome. We need to be able to also reach the C-level people to convince them of our worth. Last time that happened, was at our SPICY talks event. And now at TdMP.

Play the Content Game

Digital print has truly enabled long-term profitability for short-run production in print-focused business models. TdMP made a fine selection of speakers to hear out, stories to consider, workshops to follow. The sessions were color-coordinated to make sure you were joining like-minded people. Information that turns into conversation – oxygen!

Images courtesy of f:mp

The outcome of the game? The increased attendance numbers in the second edition of TdMP made it all the clearer there is a new era of print coming in the omnichannel communication realm. Print has reclaimed its spot in the communication mix. Digital print is helping that spot to spread out further. Our presentation at TdMP put us in touch with the right people to make sure we can push omnichannel output of print to thrive harder and faster. We believe in the power of team, community and co-creation. That is why we consider this a must-attend event for anyone involved in digital print. And we are not the only ones: https://tdm.f-mp.de/impressionen.TdMP promised to be a breath of fresh air, who knew it would be a breather altogether.

If this is the road ahead, we are looking forward to the drupa roadmap. See you next year.

PS: Have a look at the #tagedermedienproduktion hashtag – let the content speak for itself.

  About the Author:

Gerd van Gils is a seasoned sales and marketing professional spanning 20 years of experience in international, complex and capital-intensive product and service environments. He generates, secures and nurtures opportunity leads. His specialities include uncovering needs, overcoming concerns to create, build and cultivate relationships. Keeping a constant focus on consistent quality and clarity, Gerd van Gils is currently Business Development Manager at CHILI publish.