Magnum Vegan Printed Dress Sets an Example of Sustainable Fashion
Smooth vanilla ice cream and cracking chocolate shell: Ice cream premium brand Magnum partners up with luxury Dutch fashion designer Iris Van Herpen and model Cindy Bruna to debut the world’s first haute couture vegan 3D-printed dress. Does the globally popular ice cream brand proclaim its ambition to break into the circular fashion industry?
The Vegan 3D Printed Dress Made From Cocoa
Inspired by Magnum Vegan Ice Cream, the vegan 3D-printed dress, a fusion of cocoa and haute couture, was brought to life. The path towards sustainability has already been envisioned in the brand’s philosophy:
“Pleasure that won’t cost the planet. We believe life’s pleasures shouldn’t come at the cost of our planet’s precious resources. From the cocoa communities we work with to the way we package our products, find out more about our commitment to sustainability”.
In addition, the ice cream producer supports transforming its waste product into circular solutions in the fashion value chain. As a result, the Magnum Vegan Dress, the first of its kind for the brand, was created: a 3D design that resembles Magnum’s melting chocolate and Herpen’s luxurious plantlike ornaments. With reference to it, the haute couture dress is made of sustainable ingredients used in Magnum Non-Dairy Ice Cream Bars, such as cocoa beans. Dutch studio Klarenbeek & Dros was in charge of the 3D printing technology. Watch the video below to gain a better understanding of the making process.
About The Collaborators
Avant-garde visionary Iris Van Herpen known for incorporating 3D printing techniques in her fashion design pushes the boundaries by combining ice cream ingredients to design the haute couture dress. The Magnum Vegan Dress debuted at Herpen’s 15th-anniversary collection “Meta Morphism” during Paris Fashion Week in which model and fashion icon Cindy Bruna walked on the runway glamorously.
Ice cream premium brand Magnum sets off on the journey towards a circular economy. What is your take on the vision of linking chocolate ingredients with fashion? Are we about to experience sustainable fashion? Let us know below in the comment section.