Next Generation of Packaging: Tetra Pak’s Connected Packaging Platform
Tetra Pak just launched their connected packaging platform which provides shoppers with a vast amount of information on where the product comes from or where to recycle the package and so on. They turn ordinary milk cartons into interactive information channels using code generation, digital printing and data management.
The packaging industry lives off innovations, advanced technologies like robotics and creative minds that think out of the box. That’s how, over the last years’ progress, paper bottles came into being, as well as DotCode and plantable packaging and time will tell what else is possible in the packaging industry.
The packaging company Tetra Pak is on a great way and just launched their new connected packaging platform. Their technology turns ordinary milk cartons into interactive information channels using code generation, digital printing and data management.
The Turn towards Digital Packaging
The future in general – but also with special regard to the packaging industry – is digital. Supply chains are being constantly controlled, there’s more transparency, improved quality control and new and more efficient ways of communication withcustomers. The connected package concept enables food and beverage manufacturers to design their packaging as data carriers that provide better traceability and value to all stakeholders throughout the value chain.
The development of the connected packaging platform was strongly influenced by industry 4.0 technologies. It’s the result of a collaboration between Tetra Pak and ABB – both companies bringing in their expertise, ABB’s digital solutions and Tetra Pak’s expertise in food manufacturing.
New Opportunities Thanks to New Technologies
Before launching their connected packaging platform, Tetra Pak did some research and found that people in both the US and UK are ready for package interactivity. In China, digital packages are already proving successful. Many products in China carry a QR code on the packaging that if scanned via smartphone leads the consumer to a web page where he or she can find all relevant information on where the product was made to where the package can be recycled and so on.
“We are unlocking new opportunities for our customers to get more value from packaging than even before. No longer is it only about product protection and functionality, it is about connectivity. The future of packaging is undoubtedly digital: this launch is a step towards a truly intelligent package, and we are excited to collaborate with our customers on this journey,” says Ivan Nesterenko, Vice President, Cross Portfolio at Tetra Pak.
What is Digital Packaging Good For
Information! That’s what the connected packaging platform provides end consumers with. Shoppers are able to access vast amounts of information on where the product was made or the farms where the ingredients came from.
Here’s a first look at Tetra Pak’s connected packaging platform and how it works:
And if you’re interested in virtual packaging and want to learn how secondary packaging for products could be replaced with digital variants, click here.
What do you think? Is there a realistic future for digital packaging solutions or not? Let us know in the comments!