Magnum Vegan Printed Dress Sets an Example of Sustainable Fashion

Smooth vanilla ice cream and cracking chocolate shell: Ice cream premium brand Magnum partners up with luxury Dutch fashion designer Iris Van Herpen and model Cindy Bruna to debut the world’s first haute couture vegan 3D-printed dress. Does the globally popular ice cream brand proclaim its ambition to break into the circular fashion industry? 

How Sales Departments in the Printing Industry Benefit From Artificial Intelligence

In sectors such as the printing industry, digital change is part of the daily schedule. As more and more data is generated and customers increasingly expect individuality, companies need to find suitable technologies for optimal processes even in areas where they might not expect it at first glance – for example, artificial intelligence in sales and distribution. 

Megatrend at drupa: The Circular Economy

Global consumption keeps skyrocketing and subsequently, mountains of waste are being produced. To face this worldwide problem, a circular economy must be adopted. With reference to it, mechanical and plant engineering will make great contributions to this new production and consumption model, also in the print sector. The new megatrend circular economy is on the agenda for drupa 2024 as one of the main focuses. We will bring you closer to this topic by defining the term. 

Bacteria-Killing Packaging

With the bacteria-killing wings of insects like dragonflies or cicadas as foundation and inspiration, researchers have created an antibacterial texture to apply to food packaging to extend shelf life and reduce food waste. The ultimate goal is to use it in medicine, for example for implants, as well. 

Towards End Products, The Visions of 3D Printing – Interview with Odeta and Ap, Co-Founders of Vulkaza

Away from spare parts, towards end products: There is an ongoing revolution in the 3D printing industry. Vulkaza and its 3D print on-demand platform envision the bright future of 3D printing and manufacture in which the community spirit is also included. What’s more, the start-up Vulkaza makes the creators’ ideas come true, supports local product production and thereby has a share in ecological resilience. Odeta and Ap, co-founders of Vulkaza and 3D printing gurus, throw light on the evolution of 3D printing, analyze the current market and foresee the potentials of on-demand 3D printing exclusively in our interview. 

All-in-One” Badge at PRINT & DIGITAL CONVENTION

Multifunctional “All-in-One” Badge at PRINT & DIGITAL CONVENTION

As PRINT & DIGITAL CONVENTION is as close as it can get, we want to introduce you to our final highlight project: the multifunctional "All-in-One" NFC badge. The "All-in-One" badge contains an NFC chip integrated in the paper that guides participants to all relevant trade fair information while offering various other advantages to make things easier and simpler. 

r[h]eingin and Achilles Join Forces to Develop Packaging as Part of PRINT & DIGITAL CONVENTION’s Highlight Project

At PRINT & DIGITAL CONVENTION 2022, the practical knowledge in classic print communication and digital strategies will be showcased via several special highlight projects. Brand partners will share their know-how live at the trade show. In the run-up to the upcoming congress trade show, drupa presents each highlight project individually. Join us on the journey into the print cosmos of cross-channel marketing! 

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