Haribo bear field

This Project Highlight awaits you at Print Digital Convention

On October 20 and 21 this year, Print & Digital Convention will be held by Fachverband Medienproduktion. The convention fair, which is organized in a hybrid format this year, informs and enlightens: what innovative technologies and solutions are available for the realization of marketing in print and digital? The program includes lectures in which speakers and exhibitors present their vision of the future in digital marketing.  

Regal in der Naturkost Oase

Naturkost Oase: POS Marketing in Practice at PRINT & DIGITAL CONVENTION

How are POS marketing, print and digitization connected? Several exhibitors at PRINT & DIGITAL CONVENTION in mid-October will be exploring this and many other questions. The organic food store “Naturkost Oase”, that values POS marketing to a high degree, will also be taking part in the event as part of the so-called "Highlight Guide". We spoke to Rüdiger Maaß and his son Marcel Maaß about the store's POS activities and found out what role print plays in them.  

PRINT & DIGITAL CONVENTION 2019

[Guest Article] Sustainability at PRINT & DIGITAL CONVENTION: Top Industry Congress plus Trade Fair

PRINT & DIGITAL CONVENTION, PDC, which takes place on October 20 and 21 in Düsseldorf, wires together all important topics of the graphics industry with the advantages of the formats trade fair, congress and networking: eight theme worlds, four parallel lecture series every day with 48 lectures and workshops and over 60 exhibitors. Sustainability is a main topic with 6 presentations on both days.  

Report by Siegwerk: Why The Entire Value Chain Must Collaborate on Changes in The Packaging Industry

The packaging industry must change its ways if it wants to become sustainable. For this to happen, products from the packaging industry must be developed with regard to reduction, reuse and recyclability. Siegwerk presents this insight in its report "Rethink packaging" and calls for a circular packaging industry. Here’s why the entire value chain has to cooperate.  

Environment Concept Hand Holding White Paper With Recycle Symbol on Green Bokeh Background

Things About Packaging That Nobody Knows

Up until now, you rarely heard companies talk about how sustainable or innovative they are when it comes to packaging. They've relied on customers to pick up on it and notice that something has changed. But the developments in the packaging industry in particular are too important not to tell people about them and rely on , i.e. customers, to pay attention. And yet there is still a great deal of potential in this field, because at the moment there are only a few topics more important than recycling or the circular economy.  

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