Tagaugmented reality

Augmented Reality Ads in the Facebook News Feed

With the help of augmented reality Facebook is testing a new way for advertisers to bring their products closer to their consumers. At first sight these ads look like normal in-feed ads, but they include a “tap to try it on” option, activating AR capabilities, which makes it easier for the customers to decide on a product.

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Future Links CW 18 – Multichannel Edition

Virtual reality

This edition of our Future Links is all about multichannel solutions, virtual reality and apps. Read all about how Amazon helps choosing an outfit, people can touch the virtual, an app turns data into holograms, to use television ads the best and what the classic game snake is looking now.

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SciFutures: From Storytelling to Storydoing

Often new printing technologies and possibilities sound like coming straight from a Science-Fiction movie. Or were you able to imagine solar cells and living organs or bones coming out of a printer some years ago? So, the challenge for all innovative technologies always is to make clear that there will be a need for it in future making it worth researching on it now. SciFutures helps companies to face this challenge by using Science-Fiction storytelling and prototype building as a tool.

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