With our recurring drupa Essentials of Print series, we deliver a series of articles, from designers, brand owners, printers, converters, journalists and influencers, providing them with a platform to share their opinions on the latest developments of the print industry.
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Augmented and virtual reality has made its way into the print industry since 2016. At our last drupa trade show, it was still a future technology to watch, but by now, it has established a strong foothold in our industry. With these five examples or AR and VR in print, we want to show you why we are so fascinated by the options these technologies provide.
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Museums, much like our beloved print industry, can easily fall prey to becoming perceived as “old”, “antiquated” and “boring”. But with the help of 3D printing and virtual reality, this is about to change! It appears only right that a print technology now provides a chance to revive and add a new dimension to your average museum visit.
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For the exhibition “The Volunteer. Witold Pilecki and his mission to infiltrate Auschwitz” by the Pilecki Institute, the Berlin agency St. Elmo’s created a poster campaign with Augmented Reality support. Through this the poster and the story of the exhibition come alive.
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The days of AR being only a fascinating new tool for IT specialists and game developers are in the past because AR has reached the printing and packaging industry. The example of Wikitude illustrates quite well how it opens up a whole new world of creative options.
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The Gronau-based digital signage software specialist Videro AG and Fraunhofer UMSICHT want to exchange real packaging for digital variants in order to protect the environment.
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“Harry Potter: Wizards Unite” is the next big fish on the gaming market. Team drupa tested it and we now can tell: Augmented Reality and printing solutions are definitely a match made in heaven.
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It’s Christmas time! Every year we send out beautifully designed Christmas cards to friends and customers to show that we are thinking of them. But how about making your cards stand out from the crowd this year by bringing them to life with the help of augmented reality.
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Today’s work environments become increasingly digitized and connected thanks to automation, cloud infrastructures, big data and the IoT. But this is not all that industry 4.0 has to offer: More and more virtual and augmented reality applications are entering productions plants.
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With the help of augmented reality Facebook is testing a new way for advertisers to bring their products closer to their consumers. At first sight these ads look like normal in-feed ads, but they include a “tap to try it on” option, activating AR capabilities, which makes it easier for the customers to decide on a product.
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