TagDigital

Is It Possible To Redefine Print in a Digital Era?

In our digital era, it’s getting harder for brands to capture their consumer’s attention. The days of one-dimensional campaigns and classical multimedia strategies are slowly coming to an end in favour of omnichannel communications allowing to redefine print in a digital era.

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Augmented Reality Ads in the Facebook News Feed

With the help of augmented reality Facebook is testing a new way for advertisers to bring their products closer to their consumers. At first sight these ads look like normal in-feed ads, but they include a “tap to try it on” option, activating AR capabilities, which makes it easier for the customers to decide on a product.

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Swipe Through Online Content in a Print Magazine

online

A cool article, an amazing photo, an entertaining video or a great infographic: There’s an enormous number of high-quality content on the internet. But its sheer amount makes it hard to identify the highlights. Rather than giving up due to information overload, millennials living in London now have the possibility to read the twice-monthly magazine SWIPE.

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