Tagdigitalization

From NFC to the Metaverse: How Clinique is Embracing Digital Marketing with its Packaging

The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing?

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How Sales Departments in the Printing Industry Benefit From Artificial Intelligence

In sectors such as the printing industry, digital change is part of the daily schedule. As more and more data is generated and customers increasingly expect individuality, companies need to find suitable technologies for optimal processes even in areas where they might not expect it at first glance – for example, artificial intelligence in sales and distribution.

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Esko and CERM Launches The World-First Integration Solution Which Automates Complex Labels

Higher customer demands and market challenges result in the development of innovative solutions for the print and packaging market. Results are particularly promising when industry leaders put their heads together to meet the customer and market demands. The strong alliance between Esko and CERM announces the world-first integrated solution on how to automate complex label production.

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drupa Essentials of Print: Sabine Slaughter

With our recurring drupa Essentials of Print series, we deliver a series of articles, from designers, brand owners, printers, converters, journalists and influencers, providing them with a platform to share their opinions on the latest developments of the print industry.

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