Smooth vanilla ice cream and cracking chocolate shell: Ice cream premium brand Magnum partners up with luxury Dutch fashion designer Iris Van Herpen and model Cindy Bruna to debut the world’s first haute couture vegan 3D-printed dress. Does the globally popular ice cream brand proclaim its ambition to break into the circular fashion industry?
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In its newest collection the sportswear brand PUMA has found a way to reduce its water consumption during the production process up to 17% as well as the used chemicals significantly. And all that by implementing new technologies such as new dyeing procedures and digital printing.
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Lately, 3D printing started entering the apparel industry and although there is still a lot of work to be done, someday it might be possible to print a customized, perfectly fitting piece of clothing easily at home.
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Today’s fast fashion consumption has severe environmental impacts. But with the development of eco-friendly biofabrics young labels as well as established fashion brands are revolutionizing the textile industry.
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Who thought that ink was just a means to put thoughts on paper or pretty up garments will be put right when meeting Lauren Bowker – the founder of a London design house where ink visualizes the unseen.
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In 2015 Epson decided to celebrate the advances of its dye-sublimation and direct-to-fabric printing techniques for the apparel industry with an annual fashion show.
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24-hours textile-printing studio Design ME constitutes a milestone in the accessibility of digital textile-printing and textile-printing for everyone, which industry giants like Epson and Fujifilm have already successfully reached on a bigger scale.
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As drupa 2016 impressively demonstrated: Printing makes the world more beautiful and enriches many parts of our daily life. Besides art, posters and sculptures, new printing technologies even allow creating couture. At this year’s show various exhibitors such as Highcon Systems, and students from the Media Design School Düsseldorf presented extraordinary dresses made out of paper, and the trend to print clothes made from different materials keeps increasing, as shown by Fujifilm’s latest collaboration.
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A lot has been written about functional clothing with integrated printed electronics yet not too many shorts or shirts with sensors have appeared on the shelves of sporting goods stores. The Canadian-based AIA Labs/Myant is trying to change that. The company puts electronics and textile design, development and production under one roof, thus ensuring that all parts of the process are working together toward the desired solution.
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Net-a-porter is an e-commerce powerhouse that publishes the fashion magazine Porter aimed at a young audience, the so-called digital generation. So why would any company take the risk and try to capture the attention of the young minds with a print magazine? The simple answer: Because it works. Net-a-porter has shown that circulation for print magazines can rise if publishers are innovative with their products.
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