Infographic: The economics of print

Our second drupa Global trends report is out now, tracking key economic and market developments in the global print industry over the period leading to drupa 2016 and beyond. Here’s a summary of the results in an infographic.

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How color affects the way we buy

Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product packaging or for your email marketing campaign, color has tremendous impact on all of us. This infographic examines the psychology of color and looks at some common associations of different colors.

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The transformation of print-based direct marketing

Although pioneered more than a century ago, direct mail remains a trusted marketing strategy. Printed direct mail is being transformed in response to online and mobile media and changing consumer habits. An infographic on the current state and future viability of direct mail and catalogues.

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