Our second drupa Global trends report is out now, tracking key economic and market developments in the global print industry over the period leading to drupa 2016 and beyond. Here’s a summary of the results in an infographic.
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Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product packaging or for your email marketing campaign, color has tremendous impact on all of us. This infographic examines the psychology of color and looks at some common associations of different colors.
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Although pioneered more than a century ago, direct mail remains a trusted marketing strategy. Printed direct mail is being transformed in response to online and mobile media and changing consumer habits. An infographic on the current state and future viability of direct mail and catalogues.
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For the drupa Global Insights report, we asked the printing company members of our expert panel to participate in a survey on the impact of the Internet on print. Here's a summary of the results in an infographic.
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When the shelf is stuffed with many similar products from different brands, packaging design can just as important as the product inside. But how much does packaging really affect what choice we make when shopping?
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Ink is so expensive that even something as innocuous a switch in font or language can have surprising financial consequences. This infographic shows how much exactly you can save.
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