With the help of augmented reality Facebook is testing a new way for advertisers to bring their products closer to their consumers. At first sight these ads look like normal in-feed ads, but they include a “tap to try it on” option, activating AR capabilities, which makes it easier for the customers to decide on a product.
Continue Reading
The TdMP presented a whole mouthful of information that secured a mindful of inspiration. Because if there is anything the recent industry mergers and acquisitions have thought us, it is that when powerhouses join forces, the market best braces itself.
Continue Reading
When secretary bird Söckchen’s left leg broke, it seemed that her days were numbered, had it not been for the voluntary work of engineer Lars Thalmann and e-Nable who provided a 3D-printed prosthetic leg for the bird.
Continue Reading
Who thought that ink was just a means to put thoughts on paper or pretty up garments will be put right when meeting Lauren Bowker – the founder of a London design house where ink visualizes the unseen.
Continue Reading
Despite the increase in tablets and smartphones, many people still prefer printed calendars. Here are some inspiring examples of how calendars can be much more than just office supplies.
Continue Reading
We have shown you different interactive print ads that were all engaging in some way using embedded printed electronics. But these creative print ads don't need electricty to be interactive.
Continue Reading
The times in which packaging is promptly discarded after opening may be over soon. More and more brand owners see packaging not only as a way to attract consumers’ attention but also as a means to add value and usability to their products.
Continue Reading
Many great inventions started with the thought “Wouldn’t it be great if…”. The Amsterdam-based innovation and product design consultancy Frolic Studio has turned this process into a method. This is how they invented the Omni Present, an interactive packaging that calls the sender when it is opened.
Continue Reading
Eating habits are changing and packaging has to adapt to these new eating habits as well and with it the printing industry. We have scoured the net and found five practical and appealing examples of take-out food packaging from around the world.
Continue Reading
Digital or print? Why choose when you can have both? AnOther Magazine, a fashion and lifestyle publication in the UK, is showing how combining the two can create a user experience that is unique and engages all senses. They created a special edition with a digital cover featuring a Rihanna-video and a bespoke soundtrack curated by John Gosling.
Continue Reading