Taginspiration

Augmented Reality Ads in the Facebook News Feed

With the help of augmented reality Facebook is testing a new way for advertisers to bring their products closer to their consumers. At first sight these ads look like normal in-feed ads, but they include a “tap to try it on” option, activating AR capabilities, which makes it easier for the customers to decide on a product.

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Seeing the Unseen With Ink

Who thought that ink was just a means to put thoughts on paper or pretty up garments will be put right when meeting Lauren Bowker – the founder of a London design house where ink visualizes the unseen.

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5 creative print ads

We have shown you different interactive print ads that were all engaging in some way using embedded printed electronics. But these creative print ads don't need electricty to be interactive.

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Packaging with added value

The times in which packaging is promptly discarded after opening may be over soon. More and more brand owners see packaging not only as a way to attract consumers’ attention but also as a means to add value and usability to their products.

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Your package has been opened

Many great inventions started with the thought “Wouldn’t it be great if…”. The Amsterdam-based innovation and product design consultancy Frolic Studio has turned this process into a method. This is how they invented the Omni Present, an interactive packaging that calls the sender when it is opened.

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Five inspiring take-out food packaging ideas

Eating habits are changing and packaging has to adapt to these new eating habits as well and with it the printing industry. We have scoured the net and found five practical and appealing examples of take-out food packaging from around the world.

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Magazine gives print a new digital face

Digital or print? Why choose when you can have both? AnOther Magazine, a fashion and lifestyle publication in the UK, is showing how combining the two can create a user experience that is unique and engages all senses. They created a special edition with a digital cover featuring a Rihanna-video and a bespoke soundtrack curated by John Gosling.

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