In our digital era, it’s getting harder for brands to capture their consumer’s attention. The days of one-dimensional campaigns and classical multimedia strategies are slowly coming to an end in favour of omnichannel communications allowing to redefine print in a digital era.
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In this article we gathered 7 thrilling examples of exciting print ads to make you dip into the world of creative promotions providing you with “digital-like” experiences.
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As printed electronics become more common, the Norwegian company Thinfilm is evolving from a technology to a product company. While all of their products show potential, experts forecast the highest growth in NFC Open Sense tags. Depending on the context, the NFC tags can serve several purposes: One of the most important one is anti-counterfeit protection. When used on expensive wine bottles, the tags can indicate whether a bottle has been opened.
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Successful packaging provides valuable space for brands to communicate with the consumer and to convey product information. Researchers from the University of Sheffield partnered with experts from the design and technology company Novalia to develop electronic screens for paper-based packaging that could change the way brands attract and interact with customers.
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Net-a-porter is an e-commerce powerhouse that publishes the fashion magazine Porter aimed at a young audience, the so-called digital generation. So why would any company take the risk and try to capture the attention of the young minds with a print magazine? The simple answer: Because it works. Net-a-porter has shown that circulation for print magazines can rise if publishers are innovative with their products.
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As consumers desire an increasing amount of information about the products they buy, packaging designers often struggle to include all the extras while keeping the packaging clear and visually appealing. The Dutch company FiliGrade offers a solution: By embedding invisible watermarks, the customer can access a host of information and additional services via apps on their tablets and smartphones.
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The areas of digital inkjet printing, 3D printing and printed electronics are increasingly overlapping. Case in point: A novel nanoprinting process developed by researchers at the ETH Zurich. The team of scientists managed to print a new class of transparent, highly conductive electrodes for use in sensitive touchscreens.
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Despite the increase in tablets and smartphones, many people still prefer printed calendars. Here are some inspiring examples of how calendars can be much more than just office supplies.
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Connecting the dots between electronic and print communication, Interone and o2 have developed a Christmas greeting card that calls the sender as soon as the receiver opens it. It is, the companies claim, the first greeting card in the world that acts like a mobile phone.
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Ideally, packaging engages the senses and creates an emotional bond with the customer. But what if the packaging itself displays physical signs of emotions? That’s exactly what the packaging developed by the Russian designer Stas Neretin does.
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