Tagmarketing

Print Marketing, A Digital Champion

Marketing is an area that used to be all about print. Nowadays, it might seem like this industry has moved its efforts to digital, but print marketing is still very much alive and well. Turns out, print is actually a powerful driver, giving digital the push it needs to succeed.

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Is It Possible To Redefine Print in a Digital Era?

In our digital era, it’s getting harder for brands to capture their consumer’s attention. The days of one-dimensional campaigns and classical multimedia strategies are slowly coming to an end in favour of omnichannel communications allowing to redefine print in a digital era.

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Augmented Reality Ads in the Facebook News Feed

With the help of augmented reality Facebook is testing a new way for advertisers to bring their products closer to their consumers. At first sight these ads look like normal in-feed ads, but they include a “tap to try it on” option, activating AR capabilities, which makes it easier for the customers to decide on a product.

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