In his guest article, Horst Huber, CEO priint Group / WERK II, shares his thoughts on questions such as "Can the printing industry keep pace with the digital transformation?" or "What is needed to establish it as a true link between brands and consumers?"
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Imagine walking through the supermarket. Suddenly, you see an eye-catching packaging that is up flashing. Like it wants to say
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This edition of our Future Links is all about multichannel solutions, virtual reality and apps. Read all about how Amazon helps choosing an outfit, people can touch the virtual, an app turns data into holograms, to use television ads the best and what the classic game snake is looking now.
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We could not talk about news on advertising, cross-media solutions, VR and AR without mentioning Amazon, Facebook, Nielsen Catalina Solutions, Fallout 4, Maxst and Lightspeed. Here we go!
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Often new printing technologies and possibilities sound like coming straight from a Science-Fiction movie. Or were you able to imagine solar cells and living organs or bones coming out of a printer some years ago? So, the challenge for all innovative technologies always is to make clear that there will be a need for it in future making it worth researching on it now. SciFutures helps companies to face this challenge by using Science-Fiction storytelling and prototype building as a tool.
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A cool article, an amazing photo, an entertaining video or a great infographic: There’s an enormous number of high-quality content on the internet. But its sheer amount makes it hard to identify the highlights. Rather than giving up due to information overload, millennials living in London now have the possibility to read the twice-monthly magazine SWIPE.
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