TagNaturkost Oase

Naturkost Oase: POS Marketing in Practice at PRINT & DIGITAL CONVENTION

Regal in der Naturkost Oase

How are POS marketing, print and digitization connected? Several exhibitors at PRINT & DIGITAL CONVENTION in mid-October will be exploring this and many other questions. The organic food store “Naturkost Oase”, that values POS marketing to a high degree, will also be taking part in the event as part of the so-called "Highlight Guide". We spoke to Rüdiger Maaß and his son Marcel Maaß about the store's POS activities and found out what role print plays in them.

Continue Reading