TagNFC

From NFC to the Metaverse: How Clinique is Embracing Digital Marketing with its Packaging

The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing?

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Multifunctional “All-in-One” Badge at PRINT & DIGITAL CONVENTION

All-in-One” Badge at PRINT & DIGITAL CONVENTION

As PRINT & DIGITAL CONVENTION is as close as it can get, we want to introduce you to our final highlight project: the multifunctional "All-in-One" NFC badge. The "All-in-One" badge contains an NFC chip integrated in the paper that guides participants to all relevant trade fair information while offering various other advantages to make things easier and simpler.

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